Behavioural Economics, Environmental Psychology and Perceptions of Mass Timber Construction Purchasing Behaviours

I recently read that a Norwegian online grocer had accounted for a drop in the demand for a number of “carbon-intensive” products sold in the online store since introducing receipts that tell consumers how environmentally friendly [or not] their shopping basket was at checkout. Indeed, the reports stated that orders for less sustainable goods had fallen because customers are aware of their high carbon footprint thanks to the receipts. Which prompted me to write the following article.  Behavioural economics (the…

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Wood is an underestimated building material

Wood is an underestimated building material. Good design, engineering and construction can vastly expand its potential. Michael H. Ramage leads the Centre for Natural Material Innovation at Cambridge University, and is Reader in Architecture and Engineering in the Architecture Department, Fellow and Vice Master of Sidney Sussex College, a Member of the Institution of Structural Engineers and a partner in Light Earth Designs. His research is focused on efficient masonry structures, better housing in the developing world, and high-rise buildings…

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One of the greatest attributes that people and organisations share within the global mass timber construction sector is unity. Unity is what binds us, helps us to be better, to achieve more together and drive a different future.

Above all else, the mass timber construction sector is special and unique for its diversification for technology, process and methods of working.

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