Net Zero – International Association for Mass Timber Construction

Behavioural Economics, Environmental Psychology and Perceptions of Mass Timber Construction Purchasing Behaviours

Construction, Environmental Psychology, General, Net Zero

I recently read that a Norwegian online grocer had accounted for a drop in the demand for a number of “carbon-intensive” products sold in the online store since introducing receipts that tell consumers how environmentally friendly [or not] their shopping basket was at checkout. Indeed, the reports stated that orders for less sustainable goods had fallen because customers are aware of their high carbon footprint thanks to the receipts. Which prompted me to write the following article. Behavioural economics (the…

Global Corporates Make the Shift to Mass Timber Construction: Here’s Three Reasons Why!

General, Net Zero

There are several large companies around the world focusing on mass timber construction as a viable alternative solution in meeting corporate sustainability objectives and measures in property development. Be it, a corporate head office, a campus building, or even a retail shopping precinct, the evidence is mounting that mass timber solutions are a pivotal and necessary response to meeting the reductions of C02 emission in construction, and beyond. To demonstrate the impacts of global brands and their adoption of mass…

Carbon Equation in Net Zero Mass Timber Buildings

Net Zero

Net zero in construction is a major focus globally at present. There is a growing body of research relating to the exploration of carbon in buildings and how to address ambitious carbon reduction targets. In this post we shall explore the carbon journey for mass timber construction and look at the various ways carbon accounting can support better outcomes for sustainable construction projects for now and into the future. The primary ingredients that constitute mass timber construction products is timber…